How to open a Child Trust Fund
The animated guide is a 4 ½ minute animation in a graphic style reminiscent of perennial children's favourite, Fuzzy Felt.
During the film, busy new mum, Mel (and baby Emily), explains what the Child Trust Fund is, the different sorts of funds that are available, their individual features, how to find a provider and how to go about applying for a fund.
I designed the characters as part of The Children's Mutual family of characters.
I produced the storyboard in Photoshop and the individual assets in Illustrator and Flash.
