Alexandra Tiffin Online Portfolio

Alexandra Tiffin

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online portfolioWhat I Want To Be -Viral advert

What I want to be

What I Want To BeThe 'What I Want To Be' viral web-ad is based around what children may want to be when they grow up.Up to 6 6-11 month-old babies were filmed to enact different jobs and activities.A campaign micrositewas created to support the viral and contains the "What I Want To Be" research undertaken in September as well as the opportunity for the user to interact with The Children's Mutual by letting us know what they wanted to be when they were little. There was also a competition to encourage sign-ups. I project managed the viral ad, designed and managed the website.

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